Crafted for Travelers.
Rooted in Place.
Marketing That Drives Destination Demand
In the tourism industry, every message needs to spark curiosity, build trust, and inspire action. Whether you’re promoting a destination, attraction, or experience, your marketing must reflect your brand’s personality while reaching the right people at the right time. I combine strategic thinking with creative execution to help tourism brands boost visibility, increase visitation, and deliver memorable experiences.
With more than 17 years of professional marketing experience, I’ve worked directly in the tourism industry—leading public relations for a major cultural attraction that welcomed over 200,000 annual visitors. I also served on statewide committees for the Florida Attractions Association and Visit Florida, giving me insight into both local and regional tourism marketing efforts. My work spans storytelling, digital campaigns, brand partnerships, and media strategy, all designed to grow awareness and attract the right audiences.
Tourism Industry Marketing Portfolio
Freelance Writing: Deep South Magazine
Is Florida part of the Deep South or not? I explored the complicated answer to that question in "Florida's Identity Crisis," an article I wrote for Deep South Magazine. READ THE ARTICLE
What I Offer:
Marketing Research & Strategy
- Audience segmentation and visitor behavior research
- Destination brand positioning and messaging
- Marketing audits and experience evaluations
- Campaign planning, analytics, and performance tracking
Creative Services
- Visual brand updates and seasonal campaign style guides
- Design for brochures, signage, maps, and promotional materials
- Video scripting, filming, and editing to showcase experiences
- Social media content planning and asset development
Content Development
- Website copy and SEO-optimized content refreshes
- Blog posts, travel guides, and local experience spotlights
- Press kits, media releases, and influencer briefing materials
- Email marketing for events, promotions, and visitor retention
Project Support & Execution
- Cross-functional campaign coordination and rollout support
- Internal team communications and brand training
- Media relations and story pitching
- On-demand help for events, launches, and seasonal campaigns
Want to evaluate your current marketing strategy?
Download my Free Tourism Marketing Audit—a practical, easy-to-follow eBook that walks you through evaluating the effectiveness of your current efforts.
Inside, you’ll find:
- A practical workbook designed to help destinations and attractions assess their marketing effectiveness and uncover new growth opportunities.
- Comprehensive audit of brand identity, content, outreach, and visitor engagement channels
- Insightful prompts and checklists tailored to the tourism industry
- Sections for scoring your current efforts and mapping your next steps
- Examples and guidance based on real tourism campaigns
Ideal for in-house teams seeking to refresh their marketing strategy and increase impact.
