When March Madness rolls around, we all love to root for the Cinderella teams—the scrappy underdogs who defy the odds, take down giants, and capture the hearts of fans everywhere. These teams may not have the biggest budgets, the most elite recruits, or the highest rankings, but they have something even more powerful: strategy, heart, […]

You’ve heard the term “fractional CMO” or “fractional marketing support” thrown around, but what does it actually mean? And more importantly, is it right for your business? In this post, we’ll break down what fractional marketing is, how it works, and why it’s become such a valuable option for companies that need expert marketing guidance […]

Hi there — and welcome! I’m so glad you’re here. After more than a decade in marketing, I’ve launched Wildwood Creative to bring something new (and needed) into the world: a consultancy that combines clear strategy with meaningful storytelling, designed specifically for mission-driven brands, nonprofits, and destinations. I believe great marketing isn’t about shouting the […]