Fractional Marketing Partnership
All the Benefits of Executive Experience Without the Overhead
Not every business needs a full-time marketing executive. Maybe you’re growing fast and need extra support, or you’re filling a temporary gap on your team. Either way, I offer flexible short- or long-term contracts that give you senior-level expertise at a fraction of the cost and commitment of a full-time hire.
How Can I Help?
As a fractional marketing leader, I plug into your business wherever you need strategic guidance, hands-on execution, or both. My role is to remove bottlenecks, strengthen your marketing foundation, and help you hit your goals faster, and with less stress on your team.
Here are a few example scenarios where I can provide key support:
Bridge a Staffing Gap
When a key marketer is out on leave or you’re between hires, I step in to maintain momentum. I keep campaigns moving, manage priorities, and ensure nothing falls through the cracks until your full-time team member returns or you find a replacement.
Launch or Refresh Your Brand
If you’re building a new company (or reinventing an existing one) I help you establish a strong, strategic marketing foundation. I’ve built and launched B2B service and SaaS brands from scratch, giving you the expertise of a senior marketing leader without the full-time cost.
Support Your Team During Peak Workloads
Busy seasons happen: proposals stacking up, events on the calendar, product launches, trade shows, and deadlines everywhere. I jump in quickly, integrate seamlessly, and provide the extra bandwidth your team needs to deliver high-quality work without burnout.
What Can I Do?
With nearly two decades of experience across corporate B2B, SaaS, nonprofit, tourism, and membership-driven organizations, I deliver both the strategic leadership and hands-on execution that growing companies need. I’m a hybrid marketer (equal parts strategist, creative, communicator, and operator) who can step into complex situations, clarify your path forward, and activate the systems and tools that get results.
Below is a deeper look at the expertise I bring to every engagement:
Marketing & Communications Leadership
I help businesses strengthen their brand, streamline operations, and communicate with clarity and impact through:
- Proposal Strategy, Copywriting & Design: Structuring compelling proposals, RFP responses, and qualifications packages that improve win rates.
- Presentation Design & Interview Coaching: Creating high-impact pitch decks and preparing teams for shortlist interviews.
- Public Relations Strategy & Media Writing: Developing talking points, drafting press releases, managing outreach, and shaping your public narrative.
- Website Content, UX Guidance & CMS Management: Improving the messaging, structure, and user experience of your site while managing key updates.
- Social Media Strategy & Content Execution: Developing thoughtful, consistent content aligned with brand positioning and measurable business goals.
- CRM Management & Reporting: Streamlining data, pipeline visibility, and reporting dashboards to support sales and marketing alignment.
- Collateral Development: Designing and writing brochures, one-pagers, case studies, and digital assets that elevate your brand.
- Video Production & Editing: Producing compelling brand, product, and promo videos to support campaigns and events.
Industry Experience
I bring a rare combination of industry experience that enables me to quickly understand your world, your customers, and your challenges:
- Corporate Architecture, Engineering & Construction (AEC): Deep experience supporting design/build firms, industrial developers, and technical service providers.
- SaaS & B2B Technology Startups: Launching new brands, defining positioning, and building foundational marketing systems.
- Nonprofit Organizations: Strengthening donor communications, community outreach, messaging frameworks, and fundraising collateral.
- Museums, Attractions & Membership Organizations: Driving membership growth, ticket sales, and visitor engagement through multi-channel strategies.
- Professional & Collegiate Athletics: Managing promotions, partnerships, community engagement, and game-day communications.
- Destination Marketing & Tourism Entities: Boosting visibility, partnerships, and seasonal campaign performance.
Technical Fluency & Tools
I’m comfortable stepping directly into your systems and workflows to get work moving immediately:
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM Platforms (Microsoft Dynamics, Salesforce)
- Website CMS Platforms (WordPress, Webflow, Wix, custom systems)
How it Works
My process is simple, transparent, and designed to adapt to your goals & budget:
Kickoff Call
We’ll clarify your goals, priorities, and how I can best fit into your existing structure.
Custom Plan
You’ll receive a clear outline of deliverables, timeline, and estimated hours.
Execution
I handle the work with ongoing communication and flexibility as your needs evolve.