Marketing Performance Coaching
Stop guessing what’s not working.
Let’s find out and fix it.
Most marketing teams don’t need more hands, they need clearer direction from an agnostic source.
Even the best marketing teams can get too close to their own work. When you’re juggling campaigns, content, deadlines, and sales goals, it’s hard to step back and see what’s really working—and what’s quietly holding you back. That’s where I come in.
My Marketing Performance Coaching service provides an expert outside perspective to help your existing marketing team identify gaps, improve systems, and get better results. Think of it as having a fractional CMO and marketing coach in one; someone who understands the strategy behind the work and the day-to-day realities of executing it.
Whether your team needs help increasing proposal win rates, generating more leads at trade shows, or improving your website’s conversion performance, I’ll help you uncover what’s not working, why, and how to fix it with practical, measurable steps your team can actually implement.
Where can I make an impact for your business?
From proposal win rates to trade show ROI, I focus on the areas that move the needle most for your business. Here are a few examples where I can make a difference.
Increase Proposal Wins
Review your proposal templates, messaging, and follow-up strategies to identify why some proposals close and others stall—and implement changes that improve win rates.
Maximize Trade Show ROI
Evaluate your pre-show outreach, booth setup, and post-show lead management to turn trade shows from expensive appearances into lead-generating opportunities.
Enhance Marketing Efficiency
Assess your overall marketing ecosystem—brand messaging, content, CRM, lead flow, and analytics—to ensure everything works together toward your business goals.
How does the process work?
INITIAL CONSULTATION
We start with a 45-minute complimentary discovery meeting to understand your goals and challenges, and confirm we’re a good fit. No pressure, no sales tactics, just a conversation.
STAKEHOLDER INTERVIEWS & COMPONENT REVIEW
I meet (virtually or in person) with your marketing and leadership teams, review existing materials, and gather the information I need to fully assess your current systems and performance.
ANALYSIS &
RECOMMENDATIONS
You’ll receive a detailed report outlining key opportunities, actionable steps for improvement, and methods to track progress over time.
COACHING & FOLLOW-UP (OPTIONAL)
Many clients choose to continue with monthly or quarterly check-ins to support implementation, keep teams accountable, and adjust strategies as needed.
All engagements are billed hourly, with an upfront estimate based on project scope. If you prefer, we can also work within a set budget to prioritize the highest-impact areas.
Ready to see what your marketing team is truly capable of?
Let’s talk about where you are now, where you want to be, and how we can bridge the gap. No pitches, no pressure, just a conversation to see if this kind of partnership is the right fit.