Are you paying the Silo Tax?
Most B2B leaders know marketing and business development aren’t fully aligned. Few know how much it’s costing them.
When your teams don’t agree on who to pursue, how to pursue them, or who owns what happens next, it shows up in deals that stall, leads that go cold, and revenue that leaks out through the cracks between departments. That’s what I call the Silo Tax and it’s invisible until you measure it.
The Silo Tax Audit gives you a clear, honest read on where you’re paying it and where to fix it first.
What you’ll walk away with:
- A scored assessment across the five areas that make or break marketing/BD alignment: Positioning & Messaging, Ownership & Workflow, Team Trust & Communication, Pipeline & Data Integrity, and Goals & Incentive Alignment
- A total score benchmarking how much Silo Tax you’re currently paying
- Specific next steps tied to your results
This isn’t a generic checklist. It’s the same diagnostic framework I use with consulting clients and it’s built around the same five areas covered in my book, The Silo Tax.
Get your free copy.
You will be redirected to The Silo Tax Audit (PDF) upon submission.